Occam's Razor

JANUARY 4, 2021

Like you, I consume a whole lot of reports every day – company data, public data. Your challenge is that senior leaders will always only ask for data. It is your job as the Analyst to understand the needs and wants enough to complement data asked for with context. People make so many obvious mistakes.

Reporting 113

Reporting Analytics Metrics Visualization 113

Occam's Razor

MARCH 7, 2022

If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. Go for insights! In time, I've come to hate the word insights. In the 807,150 (!)

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JANUARY 6, 2010

We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. The world is full of hope. World peace seems within grasp. That's sucking.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. Yes, some tools can dance on their left foot and others can only do so with their right foot. In a world when your work will never be done, how do you assess that the core things necessary are present?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 21, 2015

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. The difference between a Reporting Squirrel and Analysis Ninja? In fact 86.4%

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. You’ll be surprised how small that number is.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 10, 2011

Let's start off the new year with lessons learned from a tough life on the front lines of trying to make the world a smidgen more data-driven. Perhaps you are just starting out, perhaps you are in the middle of your professional journey, or maybe at the end. You can win with Omniture or WebTrends or IBM or Google.

Analytics 120

Analytics Measurement Data-driven Optimization 120