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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Most email marketers utilize behavior analysis. Most marketers assume behavior analytics are enough since they’re so valuable. This combination strategy is suitable for both B2B and B2C firms. For B2B businesses , form abandonment is a reality. It’s likely because this data is easy to access.

Marketing 119
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The Evolution of Access Management in IAM

CDW Research Hub

B2B access management. Just as importantly, it provides access to your customer behaviors through data collection while customers interact with those sites. B2B access management. Today, B2B IAM enables and supports initiatives to better connect B2B customer systems and supply chain services. Single Sign-on (SSO).

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Spear phishing vs. phishing: what’s the difference?

IBM Big Data Hub

The phishing scam made news not only because of its sophistication—with one expert calling it “one of the more sophisticated long-form hacks in history”—but also because of Twilio’s unique position as a B2B company, servicing many other tech companies.

B2B 102