CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. They may also be eager to quickly ditch new technologies that don’t provide significant benefits. Find more information about Sitecore’s survey and B2B marketers’ perceptions of AI and the metaverse, here.

Marketing 93

Marketing B2B Experimentation Cost-Benefit 93

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. It does not matter if you are are B2B or B2C.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 4, 2020

We will go into detail with each report below in the article, but it is important to keep in mind that low-level metrics such as CPC or CTR will not take part in the strategic report that focuses on customers’ costs. This is useful since seniors need to know and control customer costs and the quality of leads. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? You only have to think about it for five seconds to realize it passes the ultimate test for everything: Common sense. That is so cool. Or we could not.) Notice I said feelings. :). Just to be conservative.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. The downside is that this awesomeness comes at the cost of having to learn new things on top of my recommendation above. The benefits of implementing real cross-device tracking is truly immense.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Economic Value (EcV) is the value of short and long-term revenue and cost savings.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167