datapine

FEBRUARY 4, 2020

That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Chapter 10 Optimal Solutions for Hidden Web Analytics Traps. It ends with a challenge to embrace Multiplicity – without this it's goodbye greatness. Non-Ecommerce.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

DECEMBER 12, 2016

You can easily see that now my dashboard is simpler. They only want to throw up a one page lead-gen form if they are B2B. Even if you follow the 10/90 rule, it is important to focus our time and resources optimally. This is sub-optimal. Hence let me make optimal recommendations for three types of companies.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141