Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 106

B2B Data-driven Marketing Strategy 106

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 6 Solving the “Why” Puzzle: Leveraging Qualitative Data.

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. A marketing report is a set of data created to analyze the performance of a specific marketing campaign or effort. What Is A Marketing Report? How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. How do you ensure that your can zig-zag with business strategy? You live or die by the data you collect, and the quality of that data. Data quality plays a role into this. So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140