B2B Data mining Experimentation Metrics 
Occam's Razor
NOVEMBER 13, 2009
Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. A good thing.
Occam's Razor
SEPTEMBER 15, 2014
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) Implement Cross-Device Tracking.
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