Web Analytics 2.0 Book: In Stores Now!!
Occam's Razor
NOVEMBER 13, 2009
Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. This is a collection of major reasons I think people fail at web analytics, and of course I boldly try to share how to avoid that fate. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes!
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