Remove B2B Remove Decision Analytics Remove Metrics Remove Optimization
article thumbnail

5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

We all know how difficult it can be to get the pricing right in B2B contexts. Prices must account for the company’s key value metric, cost structure, buyer personas, and other factors like competition. Analytics technology can help companies optimize their prices more effectively. Cost-Plus Pricing.

B2B 131