O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

NOVEMBER 13, 2009

Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Sure you've heard of A/B and multivariate testing. I am out of breath!

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. You can even use that column to adjust some of the budget allocation right now, without any attribution modeling, and measure the outcome. All three challenges are important.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Allocate some of your aforementioned 15% budget to experimentation and testing. Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Usually at least a test. And I doubt it is going to happen soon.

Analytics 118

Analytics Consulting Metrics Experimentation 118