Smart Data Collective

JUNE 29, 2022

Test Different Calls-to-Action. You will need to test different CTAs, which is going to require data analytics tools. Many email marketing solutions such as Hubspot and Aweber have analytics interfaces that make it easier to test different elements in your marketing funnels, such as CTAs. Test, Test, Test.

B2B 105

B2B Data-driven Marketing Strategy 105

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. Sure you've heard of A/B and multivariate testing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. From a Venn -diagram. Who would have thunk?].

Modeling 161

Modeling Optimization Marketing Interactive 161

datapine

FEBRUARY 4, 2020

If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). All while constantly optimizing your portfolio via controlled experiments.

Marketing 140

Marketing B2B Measurement Risk 140