Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

BizAcuity

FEBRUARY 15, 2019

With technology providing a giant window to event activities, organizations within the event industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, customer tracking and other marketing metrics.

Sales 67

Sales Analytics ROI B2B 67

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. The right product performance metrics will give you invaluable insights into its health, strength and weaknesses, potential issues or bottlenecks, and let you improve it greatly.

Metrics 141

Metrics KPI Measurement Dashboards 141

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Remove guesswork from staffing strategies. From here, better decisions can be made to enhance experiences and lower attrition rates.

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. I am going to pick a whole bunch of different businesses (15 in all!),

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

MARCH 14, 2022

Data Analytics is an Invaluable Part of SaaS Revenue Optimization. In order to achieve this, many have utilized new technology and business strategies to provide solutions for customers. However, knowing about the best SaaS tools won’t do you any good if you don’t have the right strategy in place first.

Modeling 99

Modeling Analytics Sales Key Performance Indicator 99

bridgei2i

JULY 8, 2020

What are you hearing from clients, and what strategies are they adopting to remain resilient at these hard times? Effectiveness, which is, how can any form of digital information help us drive business metrics. I love your optimism Ganesh, and I love the fact that you are able to abstract information in such clear buckets.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Your SEO strategy is buying links, expired domains, et. Yet there they are. Embrace economic value.

Marketing 126

Marketing Measurement Metrics Testing 126

AWS Big Data

JULY 13, 2023

This allows for transparency, speed to action, and collaboration across the group while enabling the platform team to evangelize the use of data: Altron engaged with AWS to seek advice on their data strategy and cloud modernization to bring their vision to fruition. This can be run manually or scheduled via Amazon Eventbridge (Optional).

Optimization 92

Optimization B2B Data Quality Sales 92

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. Structure your metrics.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. Knowing this, you can switch to another strategy in time to still hit your monthly revenue goal. What’s the difference?

Sales 264

Sales Reporting KPI B2B 264

O'Reilly on Data

MAY 14, 2020

Consumer Companies Versus B2B Companies. Because they are building an AI product that will be consumed by the masses, it’s possible (perhaps even desirable) to optimize for rapid experimentation and iteration over accuracy—especially at the beginning of the product cycle. data platform, metrics, ML/AI research, and applied ML).

Management 363

Management Experimentation B2B Machine Learning 363

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So that’s how I’m seeing, and in that, you know, a marketing would like to drive some of the new strategy, but there could be a analytics team sitting in India, which will partner with them to drive that new customer acquisition plan.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. CEOs still don't get it.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

IBM Big Data Hub

JANUARY 23, 2024

Preferred supplier programs with well-negotiated contracts and prices, in sync with key business strategies, can enhance the delivery of goods and services—and, as important, customer satisfaction. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy.

B2B 91

B2B KPI Measurement Optimization 91

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

CIO Business Intelligence

MARCH 2, 2023

By virtue of their position between IT and effecting business strategy, CIOs can identify what processes their organizations need in order to modernize and automate. In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Content Strategy.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. But, you have an overall structure that can guide your strategy. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

MARCH 10, 2015

You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Overtime, in this case, the blue should grow allowing you to understand customer behavior more optimally. You can now do both. There is a lot more. This is all you can usually see in GA.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. strategies). Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Is Your Digital Strategy Magnificent?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. If you want to truly rock digital, this is what your digital strategy should look like… So do your periodic product launches/site refreshes. Let's do this! #1:

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. What specific strategies are you currently leveraging to accomplish aforementioned objectives? So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. Go to the B2B dancing monkey video (what!). Step #2: How good is the acquisition strategy? A healthy web strategy includes a robust amount of traffic from other sites that link to your products and services, and praise (or slam!) What data should I look at first?)

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. For example, if Slimfast is trying to reinvent it's brand and the core of its strategy is new bottles, new look, new TV and print ads strategy (all right and good).

Marketing 149

Marketing Analytics Advertising Measurement 149

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Actually, the usage of both strategies increased.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. Don't underestimate the value of this strategy in your storytelling.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Andrew White

JANUARY 9, 2022

To drive a successful Data Analytics strategy do you think it is a multidisciplinary activity and if so, what additional roles would you expect to see involved. – A D&A leader of CDO or whoever will lead the development of the D&A strategy will of necessity work with business executives. – Yes.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. [And Your users are happier. Most likely yes.

Marketing 135

Marketing Statistics Strategy Consulting 135