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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Specific metrics can vary from platform to platform. Why is Social Media Data Important to B2B Funnels? How Social Media Data Impacts Your B2B Funnels.

B2B 127
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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies.

Marketing 113
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An Overview of Sales Analytics in Event Industry

BizAcuity

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.

Sales 67
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. Example: Spending $50,000 on building links when you can't measure ROI."

Marketing 126
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Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

Surely not using horrible metrics like Page Views, right? That funding was allocated based on some smart Finance person cooking up some numbers that looked liked this: "When we send 2 million brochures of a car, typically we can get 20,000 people into the showroom, which yields 19,000 Acadias sold, so each brochure gets us a ROI of $45."

Analytics 122
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Now go buy advertising on those sites (from any ad network) and earn a higher ROI on your campaigns. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).