Remove b2c-customers
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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

B2B 94
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The Zendesk Benchmark Report

Corinium

When customers speak with companies, they want to do so with the same digital channels they use to communicate with friends and family. Key findings: Deliver consistency across the customer experience. Established B2C companies risk getting left behind. And they expect the experience to be effortless.

Reporting 150
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The Zendesk Benchmark Report

Corinium

When customers speak with companies, they want to do so with the same digital channels they use to communicate with friends and family. Key findings: Deliver consistency across the customer experience. Established B2C companies risk getting left behind. And they expect the experience to be effortless.

Reporting 150
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Facebook Insight - Connecting your Data Science & Marketing Teams

Corinium

Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

Marketing 150
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Salesforce Administrator certifications Salesforce administrator certification emphasizes admin functions, including defining user requirements, customizing the platform, and helping users get the most out of Salesforce. Details about the certifications and certification paths for these roles are available below.

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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

B2B 98
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How gen AI is joining the holiday shopping season

CIO Business Intelligence

Retailers are pushing their customer service and supply chain systems to new limits in anticipation of record spending this holiday season. They can analyze natural-language conversations managed by chatbots built with the ChatGPT API to better understand customer preferences or problems related to products, transactions, or service.