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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Behavioral Information includes understanding the audience’s interest and interaction with your email.

Marketing 119
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What is a phishing simulation?

IBM Big Data Hub

Since 2019, the number of phishing attacks has grown by 150% percent per year— with the Anti-Phishing Working Group (APWG) reporting an all-time high for phishing in 2022 , logging more than 4.7 Progress and trend tracking: Following simulations, organizations should measure and analyze the results of each phishing simulation test.

Testing 75
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The changing face of cybersecurity threats in 2023

CIO Business Intelligence

government and the companies that are best prepared to provide safe-by-default solutions to uplift the whole ecosystem,” says a report published by the Homeland Security Department’s Cyber Safety Review Board. Website spoofing takes advantage of naïveté, fooling everyday users who think they are interacting with brands they know and trust.

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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

Once you’ve set your data sources, started to gather the raw data you consider to offer potential value, and established clearcut questions you want your insights to answer, you need to set a host of key performance indicators (KPIs) that will help you track, measure, and shape your progress in a number of key areas.