Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. So how can you stand out in a crowded marketplace by leveraging data analytics ? Big data can help immensely with your newsletter.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies.

Data-driven 79

Data-driven Big Data Metrics Machine Learning 79

Smart Data Collective

APRIL 20, 2021

Big data is having a tremendous impact on the future of modern business. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

Big Data 94

Big Data Strategy Digital Transformation Metrics 94

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. In the world of IT, change is constant.

Optimization 104

Optimization IT Big Data Cost-Benefit 104

Decision Management Solutions

FEBRUARY 23, 2021

In our latest Linkedin article, we focus on the topic of why organizations are struggling to gain value from data initiatives. Although investment dollars in data and AI solutions are at a high point, the value derived from those investments is not following suit.

Data-driven 52

Data-driven Management ROI Data Strategy 52

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 101

Marketing Data Analytics Analytics Big Data 101

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 116

Data Analytics Analytics Big Data Machine Learning 116

IBM Big Data Hub

DECEMBER 16, 2022

Today’s data leaders are expected to make organizations run more efficiently, improve business value, and foster innovation. Their role has expanded from providing business intelligence to management, to ensuring high-quality data is accessible and useful across the enterprise. Building the foundation: data architecture.

Enterprise 52

Enterprise Data Architecture Data-driven ROI 52

Smart Data Collective

NOVEMBER 30, 2020

Data automation, in particular, can offer some tremendous benefits. Understanding the Phenomenal Benefits of Data Automation. They have found big data automation to provide an even higher ROI than traditional analog automation technology that became widely adapted in the mid-1900s. Many Options. Time-Saving.

Big Data 83

Big Data Data Lake ROI Marketing 83

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

Smart Data Collective

NOVEMBER 24, 2020

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling.

Marketing 102

Marketing Optimization Strategy Big Data 102

CDW Research Hub

APRIL 28, 2020

As businesses strive to become modern data-driven organizations, many are drawn to the value that a data platform in the cloud can provide. Cloud data platforms provide the speed, performance and scalability that is required to handle an exponential growth in volume of data.

Data-driven 52

Data-driven Analytics Consulting ROI 52

Smart Data Collective

MARCH 18, 2020

Big data is changing the direction of small and medium sized businesses. They can use big data for many purposes. However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important.

Data mining 100

Data mining Big Data Sales Data Strategy 100

Alation

MARCH 21, 2023

Today, modern travel and tourism thrive on data. For example, airlines have historically applied analytics to revenue management, while successful hospitality leaders make data-driven decisions around property allocation and workforce management. What is big data in the travel and tourism industry?

Data Analytics 52

Data Analytics Analytics Data-driven Big Data 52

IBM Big Data Hub

MARCH 26, 2024

A company cannot report on scope 3 category 7 of employee commute without employee data from HR or facilities management data, or without the technology platform and data governance to have an auditable view of that data. The data needed for ESG and sustainability reporting is immense and complex.

Measurement 66

Measurement Metrics Strategy Reporting 66

Rocket-Powered Data Science

OCTOBER 6, 2023

In the world of data there are other types of nuanced applications of business analytics that are also actionable – perhaps these are not too different from predictive and prescriptive, but their significance, value, and implementation can be explained and justified differently. This is predictive power discovery.

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

IBM Big Data Hub

AUGUST 4, 2023

Data democratization, much like the term digital transformation five years ago, has become a popular buzzword throughout organizations, from IT departments to the C-suite. It’s often described as a way to simply increase data access, but the transition is about far more than that. What is data democratization?

Data Architecture 63

Data Architecture Data Lake Machine Learning Data Governance 63