Remove Big Data Remove Experimentation Remove KPI Remove Magazine
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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. It will be simply because you are solving for a KPI that actually matters when it comes to the fundamental existence of your company. I’m a paying subscriber to my beloved New Yorker magazine. Humans are pavlovian.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. But don't make it your KPI. Page views.

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