Smart Data Collective

FEBRUARY 21, 2020

Data has the power to shape not only financial decisions (like how and when to invest in stock) but the types of financial products that are available to consumers. So how, exactly, has big data changed the financial industry, and what can we expect moving forward? Market Analytics and Profitability.

Big Data 120

Big Data Machine Learning Statistics Predictive Analytics 120

Smart Data Collective

JULY 24, 2023

Social Media Marketing in the Sports Sector is Evolving Due to Advances in Analytics In today’s digital landscape, social media has revolutionized the way sports marketing operates, offering unprecedented opportunities for connection, engagement, and global reach.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Do you know what motivates your customers?

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Andrew White

JANUARY 11, 2021

But we are seeing increasing data suggesting that broad and bland data literacy programs, for example statistics certifying all employees of a firm, do not actually lead to the desired change. New data suggests that pinpoint or targeted efforts are likely to be more effective. We do have good examples and bad examples.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

datapine

DECEMBER 4, 2019

Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Mobile Analytics.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212