Occam's Razor

JUNE 6, 2007

It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Experimentation & Testing (A/B, Multivariate, you name it). The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view.

Analytics 60

Analytics Metrics Marketing Dashboards 60

DataRobot Blog

OCTOBER 4, 2022

This has prompted AI/ML model owners to retrain their legacy models using data from the post-COVID era, while adapting to continually fluctuating market trends and thinking creatively about forecasting. However, hand-coding, testing, evaluating and deploying highly accurate models is a tedious and time-consuming process.

Forecasting 59

Forecasting Sales Data-driven Modeling 59

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Finale Doshi-Velez, Been Kim (2017-02-28) ; see also the Domino blog article about TCAV. 2018-06-21).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Cloudera

JUNE 6, 2019

We sometimes refer to this as splitting “dev/test” from “production” workloads, but we can generalize the approach by referring to the overall priority of the workload for the business. This loss of data locality means IT and cluster administrators should pay close attention to network capacity to avoid significant performance degradations.

Metadata 87

Metadata Data Lake Optimization Strategy 87

Occam's Razor

MARCH 23, 2010

In this blog post let me share with you some ground truths from my own humble experience. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. Usually at least a test. In fact smarter than you would be through any other channel on the planet!

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 19, 2010

I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Disclosure].

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. We must correct for multiple hypothesis tests. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. My second blog post covered what and why !

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. This reality powers my impostor syndrome, and (yet?)

Marketing 136

Marketing Analytics Machine Learning Strategy 136