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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing).

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Three Emerging Analytics Products Derived from Value-driven Data Innovation and Insights Discovery in the Enterprise

Rocket-Powered Data Science

I recently saw an informal online survey that asked users which types of data (tabular, text, images, or “other”) are being used in their organization’s analytics applications. The results showed that (among those surveyed) approximately 90% of enterprise analytics applications are being built on tabular data.

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Unlocking value: Top digital transformation trends

IBM Big Data Hub

Digital transformation trends that drive a competitive advantage Trend: Artificial intelligence and machine learning We’re entering year two of widespread adoption of generative AI tools. But organizations still need humans to decide what actions to take based on what the ML-analyzed data shows.

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Using Artificial Intelligence to Make Sense of IoT Data

BizAcuity

IoT is basically an exchange of data or information in a connected or interconnected environment. AI is about simulating intelligent behavior in machines that carry out tasks ‘smartly’. As IoT devices generate large volumes of data, AI is functionally necessary to make sense of this data.

IoT 56
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AI this Earth Day: Top opportunities to advance sustainability initiatives

IBM Big Data Hub

To drive real change, it’s crucial for individuals, industries, organizations and governments to work together, using data and technology to uncover new opportunities that will help advance sustainability initiatives across the globe. The world is behind on addressing climate change.

IoT 84
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Best Ways to Integrate Big Data into Your Business

Smart Data Collective

This information, dubbed Big Data, has grown too large and complex for typical data processing methods. Companies want to use Big Data to improve customer service, increase profit, cut expenses, and upgrade existing processes. The influence of Big Data on business is enormous. Where does big data come from?

Big Data 101
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Accelerating Insight and Uptime: Predictive Maintenance

Cloudera

Historically, maintenance has been driven by a preventative schedule. In fact, McKinsey points to a 50% reduction in downtime and a 40% reduction in maintenance costs when using IoT and data analytics to predict and prevent breakdowns. The key is active and ongoing monitoring of prognostic health data.

IoT 98