Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 105

B2B Data-driven Marketing Strategy 105

Smart Data Collective

JULY 16, 2023

Big data is the most important business trend of the 21st century. The usage, volume, and types of data have increased significantly. In fact, big data keeps gaining momentum. We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well.

ROI 71

ROI Data Analytics Analytics Risk Management 71

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. So how can you stand out in a crowded marketplace by leveraging data analytics ? Big Data is Driving Major Changes in the CBD Industry.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

Smarten

DECEMBER 26, 2022

Improve Tally ERP TCO and ROI and Make Your Business Users Happy with Integrated Analytics! Gartner predicts that, ‘overall analytics adoption will increase from 35% to 50%, driven by vertical- and domain-specific augmented analytics solutions.’ Near Real-Time Access to Transactions and Data. Web and Mobile Access.

ROI 52

ROI Analytics Key Performance Indicator Finance 52

Smart Data Collective

AUGUST 29, 2019

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 73

Sales Data-driven Marketing Strategy 73

Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Today’s business teams are more often remote and more often out of the office on business than their business brethren from decades past.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

DataRobot Blog

SEPTEMBER 28, 2022

A new economic validation report shows the DataRobot AI Cloud platform can transform data science initiatives with a 3.5x ROI in a timeframe that’s up to 90% to 98% faster. In today’s rapidly changing economy, organizations need to see quick time to value from data science experiments and production models. return on investment.

ROI 52

ROI Strategy Enterprise Cost-Benefit 52

IBM Big Data Hub

MARCH 14, 2024

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 69

ROI Business Objectives Cost-Benefit Enterprise 69

datapine

JULY 14, 2022

Sales have always been considered an intuition-driven profession where sales reps intuitively approach and engage best-fit prospects. Implementing a data-driven sales strategy is a sure-fire way to acquire quality leads and identify business opportunities. Thus, segmentation data can be a game-changer for your business.

Sales 171

Sales Strategy Metrics ROI 171

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

erwin

DECEMBER 20, 2018

The driving factors behind data governance adoption vary. Whether implemented as preventative measures (risk management and regulation) or proactive endeavors (value creation and ROI), the benefits of a data governance initiative is becoming more apparent. Defining Data Governance. The evolution from Data Governance 1.0

Data Governance 40

Data Governance ROI Risk Management Metadata 40

Cloudera

SEPTEMBER 19, 2023

Adding another position may not be terribly appealing, but there is one C-suite role every company should consider—chief data and analytics officer (CDO or CDAO). The CDO is an essential role in a data-driven organization. Without a data champion, the C-suite can overlook and even ignore data.

IT 77

IT Data Strategy ROI Data-driven 77

Smart Data Collective

OCTOBER 15, 2021

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever.

Big Data 139

Big Data Marketing Advertising Data-driven 139

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CDW Research Hub

APRIL 28, 2020

As businesses strive to become modern data-driven organizations, many are drawn to the value that a data platform in the cloud can provide. Cloud data platforms provide the speed, performance and scalability that is required to handle an exponential growth in volume of data.

Data-driven 52

Data-driven Analytics Consulting ROI 52

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. This blog post is about the above recommendations, and their merit. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Non-symbolic AI can be useful for transforming unstructured data into organized, meaningful information.

Unstructured Data 85

Unstructured Data Data-driven ROI Machine Learning 85

Cloudera

AUGUST 30, 2022

Data-fuelled innovation requires a pragmatic strategy. This blog lays out some steps to help you incrementally advance efforts to be a more data-driven, customer-centric organization. For example, providers can start by including more real-time data streams that can enhance customer interactions.

Strategy 105

Strategy Data Strategy ROI Cost-Benefit 105

IBM Big Data Hub

OCTOBER 25, 2023

Here’s how CTOs and CIOs can evaluate their technology and data estates, assess the opportunity and chart a path forward. also includes access to the StarCoder LLM, trained on openly licensed data from GitHub. Organizations that have mastered hybrid cloud are well positioned to implement generative AI across the organization.

Cost-Benefit 83

Cost-Benefit ROI Modeling Testing 83

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

IBM Big Data Hub

OCTOBER 24, 2023

Making the right technology investment decisions today is critical to building competitive advantage, fueling innovation and driving ROI. However, dispersed, unreliable data and time-consuming, error prone processes can lead to bloated budgets, ineffective planning and missed opportunities.

Consulting 78

Consulting Manufacturing Optimization Data-driven 78

datapine

SEPTEMBER 16, 2022

Previously, we discussed the top 19 big data books you need to read, followed by our rundown of the world’s top business intelligence books as well as our list of the best SQL books for beginners and intermediates. Data visualization, or ‘data viz’ as it’s commonly known, is the graphic presentation of data.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

IBM Big Data Hub

DECEMBER 16, 2022

Today’s data leaders are expected to make organizations run more efficiently, improve business value, and foster innovation. Their role has expanded from providing business intelligence to management, to ensuring high-quality data is accessible and useful across the enterprise. Building the foundation: data architecture.

Enterprise 52

Enterprise Data Architecture Data-driven ROI 52

datapine

APRIL 21, 2022

For instance, when it comes to Human Resources, a digital transformation entails streamlining operations and digitizing personnel data. An accounting department may consider leveraging electronic contracts, data collecting, and reporting as a part of the digital transition. Interactivity-driven Social Marketing.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

datapine

JUNE 7, 2022

1) Misleading Data Visualization Examples. 3) The Impact Of Bad Data Visualizations. But while that may be the case, people are duped by data visualizations every day. Bad data visualizations come in many forms, with some more obvious than others. Your Chance: Want to create your own data visualizations for free?

Visualization 267

Visualization Metrics Statistics Dashboards 267

datapine

APRIL 22, 2020

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore. And, as a business, if you use your data wisely, you stand to reap great rewards. Data brings a wealth of invaluable insights that could significantly boost the growth and evolution of your business.

Dashboards 189

Dashboards Key Performance Indicator Visualization Cost-Benefit 189

IBM Big Data Hub

NOVEMBER 6, 2023

Enterprises should create personalized experiences for SMBs based on qualitative and quantitative data As SMBs become more cautious about their spending, the enterprises that serve them must drive value through increased personalization. Data-driven personalization is essential in today’s business environment.

Cost-Benefit 103

Cost-Benefit Enterprise ROI Data Warehouse 103

Smarten

DECEMBER 27, 2023

Embedded BI Improves Results, User Adoption and Data Democratization! If a user can access analytics using embedded BI, they can perform queries within an enterprise app and analyze the data to gain insight and add value.’ Data-Driven Organization Use embedded BI to build a data-driven organization.

Analytics 62

Analytics Business Intelligence Cost-Benefit ROI 62

DataKitchen

MAY 4, 2023

Webinar Summary: DataOps and Data Mesh Chris Bergh, CEO of DataKitchen, delivered a webinar on two themes – Data Products and Data Mesh. Bergh started by discussing the complexity within data and analytics teams, stating that complexity makes everything more complicated and, in the long run, it kills productivity.

Measurement 130

Measurement Data-driven Testing Cost-Benefit 130

erwin

FEBRUARY 7, 2019

Organization’s cannot hope to make the most out of a data-driven strategy, without at least some degree of metadata-driven automation. The volume and variety of data has snowballed, and so has its velocity. So it’s safe to say that organizations can’t reap the rewards of their data without automation.

Metadata 96

Metadata Insurance Data-driven Cost-Benefit 96

datapine

APRIL 12, 2023

As a result, the organization will not only benefit from efficient marketing activities and an increasing number of qualified leads but will also save costs by generating informed data-driven marketing budgets with smart resource allocation. Your Chance: Want to boost your incremental sales using data?

Sales 176

Sales KPI Metrics Cost-Benefit 176

IBM Big Data Hub

JANUARY 15, 2024

“Co-create with IBM” Aligned with the original guidance from the National Financial Regulatory Administration of China on digital transformation and driven by strategic development needs, BoB-Cardif Life formulated a five-year plan. The plan aimed to address digital transformation along with a digital construction plan for 2023.

Digital Transformation 68

Digital Transformation Insurance Optimization ROI 68

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. However, to enjoy the best possible ROI, it’s vital to measure your success accurately.

Metrics 219

Metrics KPI Strategy ROI 219

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. Sprout Social has a blog post on accomplishing this.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

Smart Data Collective

FEBRUARY 21, 2021

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Combining Data Analytics with Your Lead Generation Model.

Strategy 99

Strategy Data Analytics Analytics Data-driven 99

IBM Big Data Hub

JUNE 23, 2023

Generative AI empowers faster and better data-driven decisions based on historical data, market trends and the use of AI foundation models that identify patterns and anomalies often missed by traditional analysis methods. What is generative AI, what are foundation models, and why do they matter?

Finance 56

Finance Consulting Data-driven Risk 56