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GoDaddy: Customer-First Digital Transformation

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This article is based on a podcast Ron Powell conducted with Sharon Graves, Enterprise Data and BI Tools Evangelist for GoDaddy, about data curation, data stewardship, and data catalogs. Ron is an independent analyst and industry expert for the BeyeNetwork and executive producer of The World Transformed Fast Forward Series.

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Customer Data Culture: The Innovators Have Already Reinvented Themselves

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During his tenure as CEO, he sought to transform Gibson from a guitar manufacturer into a “music lifestyle brand.” While he successfully built a culture of innovation, he missed a key ingredient, customer demand. Gibson’s push to innovate for innovation’s sake left behind the company’s most loyal customers and ultimately failed.