Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " + Strategic Analysis Articles. How to focus?"

KPI 124

KPI Metrics Measurement ROI 124

Alation

SEPTEMBER 9, 2021

Tagging data types. But, when you have all of the data governance puzzle pieces in place, it allows for better business strategies and supports ongoing compliance programs. But data governance does more than just keep the auditors happy — it can support business initiatives as well. What is Data Governance in Banking?

Data Governance 52

Data Governance Data Strategy Strategy Risk 52

Alation

MARCH 29, 2023

I got to experience the agnostic partner approach where you’re working with folks as an advisor, guiding them to the right decisions based on their history, appetite for risk, business goals, et cetera. Alation has secured a Software Licensing Program (SLP) in California and a Department of Information Resources (DIR) in Texas.

Data Strategy 52

Data Strategy Strategy Data Governance Sales 52

Occam's Razor

MARCH 30, 2017

This topic has consumed a lot of my thinking over the last year (you’ll see the exact start date below). This topic has consumed a lot of my thinking over the last year (you’ll see the exact start date below). Notice nothing is categorized or tagged in the pictures above. No more theory, we felt it! AI | Now | Global Maxima.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

JULY 23, 2012

How can I improve my business? They don't contain answers; rather, they help place a situation or a process or steps and encourage you to think a certain way. They force you to step back and think. So, whenever possible, don't ask for perfect answers, ask how to think. Data Analysis. Use BR & CV.

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

MAY 4, 2010

The hardest kind of "analysis" to provide is in response to open ended questions. They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. Note: I often think I am "absolutely right". :)].

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

APRIL 13, 2015

My hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact). Custom Dimensions: Deeper Unique-You Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. You can see what's happening right now.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

SEPTEMBER 24, 2012

This blog post is about the above recommendations, and their merit. This blog post is about the above recommendations, and their merit. Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags.

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

OCTOBER 14, 2014

This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. Yes, four!

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JUNE 8, 2006

This blog post is an attempt to answer all those questions wrapped into one. We all agree that reporting is not analysis. Do you think you are a “great” Analyst? 8 Before doing any important analysis you visit your website and “look” at the web pages (site experience).

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) How do you ensure that your can zig-zag with business strategy? Not as important as you might think. Google Tag Manager.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Ontotext

MAY 22, 2023

When sales performance is analyzed and correlated with marketing data, for instance, it is critical to make sure that across the board there is good alignment regarding the categories of products, the regions, the suppliers and the relationships between them. Think of querying your graphs in natural language instead of SPARQL or GraphQL.

Management 59

Management Unstructured Data Metadata Cost-Benefit 59

erwin

APRIL 21, 2020

Similarly, a data catalog enables businesses to create a seamless way for employees to access and consume data and business assets in an organized manner. As illustrated above, a data catalog is essential to business users because it synthesizes all the details about an organization’s data assets across multiple data sources.

Measurement 97

Measurement Sales Data Governance Metadata 97

erwin

APRIL 21, 2020

One of the biggest lessons we’re learning from the global COVID-19 pandemic is the importance of data, specifically using a data catalog to comply, collaborate and innovate to crisis-proof our businesses. Let’s discuss what a data catalog is, what it does and its business value. This information has helped: Provide daily updates.

Measurement 96

Measurement Sales Data Governance Metadata 96

Sisense

JULY 24, 2020

In The State of BI & Analytics , we expand on our original research, keeping you ahead of the curve on the world of analytics, data, and business intelligence. Small businesses lead larger ones in overall analytics adoption across their organizations. Analytics and data are changing every facet of our world.

Data-driven 96

Data-driven Cost-Benefit Interactive Marketing 96

Occam's Razor

FEBRUARY 10, 2016

From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. Everything came to a screeching halt.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Alation

JANUARY 25, 2022

In our previous blog, Data Mesh vs. Data Fabric: A Love Story , we defined data fabric and outlined its uses and motivations. In this blog, we will focus on the “integrated layer” part of this definition by examining each of the key layers of a comprehensive data fabric in more detail. This is a key component of active data governance.

Metadata 52

Metadata IT Metrics Data-driven 52

Alation

AUGUST 20, 2021

When you think of lineage, what typically comes to mind is one’s ancestry or pedigree. The way data changes can affect how you use the data, and the value of the data to your business. Data is required for strategic business success. Understanding data life cycles is critical to data governance. SPOILER ALERT!

Metadata 52

Metadata Data Quality Data Governance Data-driven 52

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Ontotext

JULY 29, 2021

The first one is Schema.org: millions of web pages are tagged with semantic annotations to enable a much better web search experience. But what exactly are we talking about when we talk about the Semantic Web? And what are the commercial implications of semantic technologies for enterprise data? Source: tag.ontotext.com.

Enterprise 124

Enterprise Metadata Knowledge Discovery Management 124

Occam's Razor

APRIL 19, 2010

Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. The framework will be critical in helping you put your understanding of this post into practice. The framework will be critical in helping you put your understanding of this post into practice. " "Are goals metrics?"

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more).

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

FEBRUARY 7, 2011

After 416,350 words in posts and 845,128 words in comments on this blog, thus far, there is always more to explore, illuminate and share. It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). I think I did. :). That takes a few days of pain.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Tens of thousands of rows of keywords in the Search Report (even for this small blog!). The Problem.

Analytics 109

Analytics Metrics Reporting ROI 109

Occam's Razor

AUGUST 13, 2012

Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. What tools / methodologies do you use to answer pan-session sorts of business questions? I'll answer those questions, and more, in this post. Just the questions total up to 1,353 words.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Part of it fueled by Vendors. What a competitive bunch! This is sad.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 20, 2012

And yet our work results in very little impact on the business in terms of action taken by company leaders. What dimensions, if analyzed, will deliver juicy business insights? You are going to have to throw away the shackles, and think like a business owner. We work very hard. We torture SiteCatalyst. Why this sad state?

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MAY 18, 2010

way of identify actionable insights is on display in pretty much every single blog post I write. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. But I am getting off track (this whole non-segmentation business drives me bananas!). The Problem.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

MAY 21, 2007

It is perhaps a reflection of my belief that we already focus way too much on micro reporting on our websites, most of which is comprised of too much page level analysis. For my point of view on how to start your analysis please see this post: Getting Started With Web Analytics: Step One - Glean Macro Insights.].

Measurement 90

Measurement Analytics Metrics Testing 90

Occam's Razor

OCTOBER 23, 2006

6 Reporting is not Analysis. # 1: Got Process? # 0 Ownership of web analytics: Business. 6 Reporting is not Analysis. ‡ 99 % of web analytics challenge: ~ Data : petabytes ~ Reports : terabytes ~ Excel : gigabytes ~ PowerPoint : megabytes ~ Insights : bytes ~ One business decision based on actual data: Priceless.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: 9: Your qualitative analysis practice rocks like crazy! #8: 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Ontotext

AUGUST 4, 2023

Working across data islands leads to siloed thinking and the inability to implement critical business initiatives such as Customer, Product, or Asset 360. It also helps capture and connect data based on business or domains. Often vendors embellish data catalogs and sell them with a data fabric moniker.

Metadata 52

Metadata Data-driven Data Architecture Data Quality 52

Alation

OCTOBER 4, 2022

Finally, with data governance, insurance leaders can increase efficiencies across the business, saving time and money. From a business perspective, insurers’ data management ensures data completeness and accuracy. Your business may be suffering from a lack of data governance if: Data is siloed across multiple departments.

Insurance 52

Insurance Data Governance Risk Strategy 52

Alation

AUGUST 9, 2021

In her current role as VP of UX, Design & Research at Sigma Computing, she deploys human-centric design to support data democratization and analysis. Through my work, I have discovered the most common points along the business user’s data engagement journey that can determine the success or failure of a data democratization initiative.

Analytics 98

Analytics Data-driven Contextual Data Data Analytics 98

Occam's Razor

FEBRUARY 9, 2015

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th Aug 2006! Competitive Intelligence Analysis: Why, What & How to Choose. In this post we'll go back to the wondrous world of competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155