Occam's Razor

AUGUST 11, 2015

If you are a regular reader of this blog, you are quite familiar with this sentiment. Your business is unique. You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Business Outcomes Analysis. Standard reports stink. Custom reports rock!

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Andrew White

JANUARY 9, 2022

On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. – In the webinar and Leadership Vision deck for Data and Analytics we called out AI engineering as a big trend. Simulation is a very effective way of generating synthetic data. – Yes indeed.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

APRIL 15, 2019

. :)). If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The average length of our video ads is 30 seconds, less than 10% of the audiences watches beyond 5 seconds and 90% is exposed to less than 1 second. Negative data. Accurately collected.

Measurement 79

Measurement Strategy Data Processing Uncertainty 79

datapine

OCTOBER 21, 2020

Big data has changed the way we manage, analyze, and leverage data across industries. One of the most notable areas where data analytics is making big changes is healthcare. In this article, we’re going to address the need for big data in healthcare and hospital big data: why and how can it help?

Big Data 364

Big Data Data Analytics Analytics Cost-Benefit 364

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Most of us use just a small amount of power our tools contain.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

JUNE 4, 2018

Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Yes, that additional $6 mil is not as hard to accomplished for an imaginative focused team – in fact you can get that from implementing half of the recommendations in this blog post.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. They never consider Think or Care intent, all they obsess about is Do intent ( See-Think-Do-Care business framework ). Or, its variation Outcomes/Sessions].

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Don't fragment data, don't forget higher order bits. In the quest for that last important bit, I am insanely obsessive about 1.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Every once in a while I take a pause and answer your questions, your burning questions (!),

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

O'Reilly on Data

NOVEMBER 28, 2023

AI users say that AI programming (66%) and data analysis (59%) are the most needed skills. Unexpected outcomes, security, safety, fairness and bias, and privacy are the biggest risks for which adopters are testing. 54% of AI users expect AI’s biggest benefit will be greater productivity. What’s the reality?

Enterprise 269

Enterprise Modeling Testing Reporting 269

Occam's Razor

NOVEMBER 2, 2015

Those are some big gigantic numbers! The benefits are numerous. But, what about businesses? Companies small and big? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" Big mistake. YouTube has 1.2

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. Except the flash bit.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

JULY 12, 2010

I want to constantly be in the know of new and more clever ways of working with data, tools that are often solutions to problems we don't know we have yet or tools that are sometimes seeking problems to solve!! Remember I am the creator of the 10/90 rule of investment in web analytics. More desire to be data driven.

Analytics 96

Analytics Measurement Metrics KPI 96

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

by ERIC HOLLINGSWORTH A large part of the data we data scientists are asked to analyze was not collected with any specific analysis in mind, or perhaps any particular purpose at all. This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them.

Experimentation 61

Experimentation Testing Statistics Metrics 61

datapine

SEPTEMBER 1, 2020

To answer the question, “how can I get the answers I need to solve the new business challenges I face every day?”, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Explore our 14 day free trial & benefit from market research reports!

Reporting 247

Reporting Marketing KPI Dashboards 247

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Ultimately, it will provide a clear insight into relevant KPIs and build a solid foundation for increasing conversions. Or drastically change for another path? Let’s dig deeper.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JULY 6, 2022

For years, businesses have experimented and narrowed down the most effective measurements for productivity. Productivity metrics are measurements used by businesses to evaluate the performance of employees on various activities related to their general company goals. Table of Contents. 1) What Are Productivity Metrics?

Measurement 243

Measurement Metrics KPI Sales 243

datapine

DECEMBER 11, 2019

“Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers. Dispelling 3 Common SaaS Myths.

Software 314

Software Cost-Benefit Data Processing Data-driven 314

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. " This blog post is in three parts: The pitch. Request for help.

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

AUGUST 12, 2020

In your daily business, many different aspects and ‘activities’ are constantly changing – sales trends and volume, marketing performance metrics, warehouse operational shifts, or inventory management changes. And business report templates are the best help for that. Your Chance: Want to test professional business reporting software?

Reporting 297

Reporting Dashboards Visualization Cost-Benefit 297

datapine

DECEMBER 17, 2019

As in many other industries, the information technology sector faces the age-old issue of producing IT reports that boost success by helping to maximize value from a tidal wave of digital data. Get our summary to learn the key elements and benefits of IT reporting! And how fast were they resolved?” Let’s get started.

Reporting 173

Reporting IT Key Performance Indicator Dashboards 173

datapine

FEBRUARY 23, 2023

2) Charts And Graphs Categories 3) 20 Different Types Of Graphs And Charts 4) How To Choose The Right Chart Type Data and statistics are all around us. That is because graphical representations of data make it easier to convey important information to different audiences. Table of Contents 1) What Are Graphs And Charts?

Visualization 177

Visualization Dashboards Sales Measurement 177

Alation

FEBRUARY 13, 2020

This was an eventful year in the world of data and analytics. billion merger of Cloudera and Hortonworks, the widely scrutinized GDPR (General Data Protection Regulation), or the Cambridge Analytica scandal that rocked Facebook. Amid the headline grabbing news, 2018 will also be remembered as the year of the data catalog.

Metadata 52

Metadata Machine Learning Data Governance Reporting 52

datapine

MAY 17, 2021

1) What Is Data Discovery? 2) Why is Data Discovery So Popular? 3) Data Discovery Tools Attributes. 4) Augmented Intelligence For Businesses. 5) How To Perform Smart Data Discovery. 6) Data Discovery For The Modern Age. We live in a time where data is all around us. So, what is data discovery?

Visualization 161

Visualization Data-driven Business Intelligence Metrics 161