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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

Ecommerce is dead The idea of an “ecommerce business” is an anachronism, a holdover from when breaking into the digital realm involved replicating product descriptions on a web page and calling it an ecommerce store. Commerce is a complex journey in which the moment of truth—conversion—takes place.

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ChatGPT and AI’s Impact on Data Visualisation Work

The Data Visualisation Catalogue

Negative Impact First off, the main concern for people will be if any of these tools will negatively impact their lives. Researchers at Google have been working on an AI that can generate minutes-long musical pieces from text prompts. In the previous post , I explored how useful ChatGPT currently is for data visualisation.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

The web is dead. Mobile web is dead. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. My hope is that 1. Sadly, we can't get to them here.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. When I work with companies, I do my very best to bring my deep and undying passion for creativity and digital awesomeness to them. There are 7 in total. Innocent: Passionate Copy and Heart-warming Visual Design. ~ I really do.

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Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Simple talk in this blog post: Highlight a definition. Simple talk in this blog post: Highlight a definition. Give you five KPI's that I like, ones that I think, IMHO, live up to the moniker KPI. The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators!

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

After 416,350 words in posts and 845,128 words in comments on this blog, thus far, there is always more to explore, illuminate and share. It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). ", the abstract "How come it's not that way?"

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Customer lifetime value and the proliferation of misinformation on the internet

Data Science and Beyond

You’ve done a bit of research, and discovered that the figure you want to calculate is commonly called the customer lifetime value. You google the term, and end up on a page with ten results (and probably some ads). How many of those results contain useful, non-misleading information? As of early 2017, fewer than half. Why is that?