Commerce strategy: Ecommerce is dead, long live ecommerce
IBM Big Data Hub
APRIL 25, 2024
Ecommerce is dead The idea of an “ecommerce business” is an anachronism, a holdover from when breaking into the digital realm involved replicating product descriptions on a web page and calling it an ecommerce store. Commerce is a complex journey in which the moment of truth—conversion—takes place.
Let's personalize your content