Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. Yada, yada, yada.

KPI 127

KPI Advertising Metrics Measurement 127

bridgei2i

APRIL 9, 2019

The financial industry is undergoing a radical shift that’s being driven by mounting regulation and compliance pressures, changing business models, new competition from FinTechs, and disruptive technologies. Although the digital transformation of enterprises may seem challenging, it is not impossible. Automation.

Unstructured Data 69

Unstructured Data Sales Data-driven Finance 69

BizAcuity

MARCH 31, 2022

You must be tired of continuously hearing quotes like, ‘data is the new oil’ and what not. By 2025, 80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance. AI for Business. Fast shifting trends in consumer behavior. Uncertain economic conditions.

Data Analytics 52

Data Analytics Analytics Prescriptive Analytics Predictive Analytics 52

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. My hope is that 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

bridgei2i

MAY 21, 2019

The financial industry is undergoing a radical shift that’s being driven by mounting regulation and compliance pressures, changing business models, new competition from FinTechs, and disruptive technologies. Although the digital transformation of enterprises may seem challenging, it is not impossible. Automation.

Unstructured Data 40

Unstructured Data Sales Data-driven Finance 40

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Next, it should be easy to measure bounce rates for landing pages (you would have to have zero code on the site not to be able to do this). Next, it should be easy to measure bounce rates for landing pages (you would have to have zero code on the site not to be able to do this).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 9, 2012

It is the season to be predicting the future, but that is almost always a career-limiting move. Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future. So I'm not going to do that. Awesome right?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

FEBRUARY 3, 2014

And rather than just being content you watch, it is content you watch, share and shape. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that. How cool is that! Because of YouTube.

Marketing 149

Marketing Analytics Advertising Measurement 149

IBM Big Data Hub

JANUARY 17, 2024

Broadly, chatbots provide pre-written responses and information to handle basic requests or to get enough information from customers to connect them to a live agent for better and more specific service. A chatbot is a program or script designed to interact and respond to humans in real-time conversation.

Interactive 65

Interactive Sales Machine Learning Marketing 65

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The difference between a Reporting Squirrel and Analysis Ninja? That understanding leads to insights about why the performance occurred, which leads to so what we should do.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

SEPTEMBER 4, 2012

Not just the hyper-fast access information and being able to call whomever you want wherever you are, but also in more fundamental ways around the globe by empowering farmers to get better rates for their crops, or helping children to learn in new ways, or making revolutions ever more efficient. Customer acquisition. I give up.

Marketing 144

Marketing Data mining Measurement Strategy 144

Occam's Razor

JULY 1, 2008

It's a tall order, but after two years of blogging why stop now. : ). While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Because it is hard. Not impossible.

Analytics 116

Analytics Measurement Marketing Sales 116

Sisense

DECEMBER 13, 2021

To thrive in the age of accelerated digital, modern financial institutions need access to actionable business intelligence. Business intelligence is the practice of leveraging data in order to make informed decisions with regards to how a product or service is being used. What is business intelligence?

Data-driven 59

Data-driven IT Business Intelligence Cost-Benefit 59

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. If yes, should your participation be the same as regular humans? You know that of course because for your business, after five solid years of investment, this has not proven to be true. YouTube has 1.2 Big mistake.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167