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10 Books that Data Analyst Should Read

FineReport

Then these books, I think you must read. The author is known as “the prophet of the big data era”, this book is the first of its kind in the study of big data systems. Although this book may have been somewhat outdated in the present, many of the ideas in it are still very useful. From Google. About thinking.

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Bringing an AI Product to Market

O'Reilly on Data

Product Managers are responsible for the successful development, testing, release, and adoption of a product, and for leading the team that implements those milestones. Without clarity in metrics, it’s impossible to do meaningful experimentation. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 361
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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! Insights worth testing. What does a robust experimentation program contain?

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Methods of Study Design – Experiments

Data Science 101

We all are familiar with experiments , we read about them in books or newspapers. Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. Statistics Essential for Dummies by D.

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Understanding Simpson’s Paradox to Avoid Faulty Conclusions

Sisense

This is an example of Simpon’s paradox , a statistical phenomenon in which a trend that is present when data is put into groups reverses or disappears when the data is combined. It’s time to introduce a new statistical term. As an example, I’ll present a case from The Book of Why by Judea Pearl. How common is Simpson’s paradox

Testing 104
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131
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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.