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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Data analytics refers to the systematic computational analysis of statistics or data. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. It lays a core foundation necessary for business planning.

Marketing 110
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI. But it is not routine.

Metrics 156
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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics. Here are the definitions you'll find in my books: Metric : A metric is a number. How do you cull?

Strategy 263
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Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Occam's Razor

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. It was a part of my first book, Web Analytics: An Hour A Day.

Metrics 117
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A Guide To Starting A Career In Business Intelligence & The BI Skills You Need

datapine

According to the US Bureau of Labor Statistics, demand for qualified business intelligence analysts and managers is expected to soar to 14% by 2026, with the overall need for data professionals to climb to 28% by the same year. The Bureau of Labor Statistics also states that in 2015, the annual median salary for BI analysts was $81,320.

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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Underpinning our Smart Lessons work is the very basic – incredibly complex – art of picking the right Key Performance Indicator. The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. Here’s an example.

Analytics 131
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KPI Management And Best Practices: How To Find The Perfect KPI Solutions?

datapine

4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs. What Is KPI Management?

KPI 221