Great Storytelling With Data: Visualize Simply And Focus Obsessively
Occam's Razor
SEPTEMBER 21, 2015
Add this to your rule-book, don't ever do percentages of percentages. conversion rate (it might not be statistically significant!). Very often at Analysts and Researchers we are so into the data, slicing and dicing it, and in trying to get something decent out of that work, that we fail to actually see the data.
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