Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test
Occam's Razor
MARCH 8, 2010
A very simple test can allow you to figure out if the metric you are dutifully reporting (or absolutely in love with) is gold or mud. It is called the Three Layers of So What test. It was a part of my first book, Web Analytics: An Hour A Day. What's this lovely test? Simple really ( occam's razor !):
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