CIO Business Intelligence

SEPTEMBER 22, 2023

The term “data management platform” can be confusing because, while it sounds like a generalized product that works with all forms of data as part of generalized data management strategies, the term has been more narrowly defined of late as one targeted to marketing departments’ needs. What are the benefits of data management platforms?

Management 104

Management Advertising Data Lake Sales 104

Jedox

MAY 17, 2022

Prior to the dawn of advanced statistical analysis and machine learning, predictive analytics efforts fell into 4 broad categories: Guessing , which is the default that most people revert to. Visual forecasting , which is a polite way of saying get out a ruler and draw lines on paper. What is Predictive Analytics?

Predictive Analytics 83

Predictive Analytics Finance Analytics Forecasting 83

datapine

MARCH 18, 2020

Social media marketing reporting is based on a curated collection of data and statistics that are customized based on your business’s social marketing activities and goals. You have to use data to your advantage, and use it well by choosing the right digital marketing KPIs that will help in your overall social strategy.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

APRIL 7, 2022

Data visualization has become a major part of life for those looking to make use of the large swathes of data available in the modern world. That’s where data visualization comes in. Data visualization is, to put it simply, converting hard data and lists of numbers or facts, into an easier to comprehend form.

Visualization 134

Visualization Strategy Broadcasting Big Data 134