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Data Virtualization is the CDO’s Best Friend

Data Virtualization

According to CIO magazine, the first chief data officer (CDO) was employed at Capital One in 2002, and since then the role has become widespread, driven by the recent explosion of big data. The CDO role has a variety of.

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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Twitter is not that.

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