Remove Business Analytics Remove Events Remove Scorecard Remove Uncertainty
article thumbnail

Fact-based Decision-making

Peter James Thomas

It is entirely feasible that some market event occurs this year ( for example the entrance or exit of a competitor, or the launch of a new competitor product) which would render prior year figures a poor guide. Here a distribution has been fitted to the business event being modelled. million ± £0.5 Let’s unpack this.

Metrics 49