Business Objectives Experimentation Key Performance Indicator Measurement 
Occam's Razor
MAY 18, 2010
And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets.
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." Because all bounce rate measures is that you saw more than one page.
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