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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

Measurement 152
Measurement Key Performance Indicator Metrics KPI 152
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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." Only one of them, if it changes, will have a predictable impact on your business.

Marketing Analytics 86
Marketing Analytics Marketing Analytics KPI 86
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