Remove Business Objectives Remove KPI Remove Magazine Remove Measurement
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

You know the drill: Measure. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? So, what's a KPI?