The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
It really depends on what your business objectives are! The Marketing Analytics Intersect: My Newsletter! Bounce rate is a metric. A good one. It will help you do better, and you'll use it. It's just not a KPI. So, what's a KPI? Any movement in these metrics, and money falls from the sky.
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