AWS Big Data

MARCH 26, 2024

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. Organizations using C360 achieved 43.9%

Data Strategy 67

Data Strategy Strategy Data Warehouse Prescriptive Analytics 67

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing. What is a Data-Driven Digital Marketing Strategy?

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis. No digital. No offline.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

JULY 24, 2018

With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. That’s because we have to talk about tools (so many!),

Analytics 93

Analytics Metrics Strategy Measurement 93

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. million searches per day and 1.2

Big Data 263

Big Data Data Analytics Analytics Data mining 263