Occam's Razor

MARCH 10, 2015

Here's a brief explanation: ec (category): Will group all offline data (use “ClientOfflineConv” as the value for all hits). Here's a lovely Universal Analytics Cheat Sheet by Nicolas Blexrud with handy references for configuring the code. Send it back to Google Analytics. el (label): The name of the event.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

AUGUST 9, 2016

Cheat Sheet for Video Ads!), Here's the official definition of what you are looking at: Users in these segments are more likely to be ready to purchase products or services in the specified category. For more, see #4: A Big Data Imperative: Driving Big Action ). Obsess, Absolutely Obsess, About Content.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

SEPTEMBER 15, 2014

Here's my cheat sheet for you for initial focus of your mobile app analysis efforts. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure. What does the 30-day active number look like?

Metrics 141

Metrics Reporting Analytics Marketing 141