bridgei2i

APRIL 28, 2020

My name is Aruna Babu and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology and user needs. And obviously, such times call for truly unprecedented measures. Transcript. Aruna: Hi there! Doug Laney: My pleasure. Good to be with you, Aruna. Aruna: Got it.

Enterprise 103

Enterprise Data Analytics Analytics Forecasting 103

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Strategy 68

CIO Business Intelligence

APRIL 18, 2022

While it’s critical for tech leaders to communicate throughout a digital project, it’s also important to communicate appropriately, says Rich Nanda, US strategy and analytics offerings leader, at Deloitte Consulting. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. Deloitte Consulting. “In

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

O'Reilly on Data

OCTOBER 13, 2020

In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing. During testing and evaluation, application performance is important, but not critical to success. require not only disclosure, but also monitored testing. Debugging AI Products.

Management 244

Management Metrics Machine Learning Modeling 244

Occam's Razor

OCTOBER 21, 2013

If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find. Controlled experimentation. Now its time for the SEO Consultant's awesomely awesome SEO strategy implementation. I would humbly suggest not. Still non-individualized. One product line.

Optimization 154

Optimization Reporting Experimentation Metrics 154

O'Reilly on Data

MARCH 23, 2023

Tokens ChatGPT’s sense of “context”—the amount of text that it considers when it’s in conversation—is measured in “tokens,” which are also used for billing. It’s by far the most convincing example of a conversation with a machine; it has certainly passed the Turing test. Tokens are significant parts of a word.

IT 262

IT Modeling Testing Risk 262

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Should you hire Consultants (and if so when and what to look for and expect)? The book takes a stand on issues, makes choices and cuts through the fog/FUD, in an attempt to make your life a tiny bit easier.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Usually at least a test.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? There are few things more complicated in analytics (all analytics, big data and huge data!) Or we could not.)

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Post Testing: Visits 30k.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: An Analysis Ninjas' work does.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167