Smarten

MARCH 23, 2022

In order to make your demos consistently excellent you must remember one thing above all else: Every customer has different needs and there are no cookie cutter demos! Notice how that person engages the customer and how they use the features and benefits of the software to address the customer’s need.

Software 67

Software Consulting Sales Testing 67

Smarten

MARCH 8, 2022

You will notice that the sales manager does not have to enter a specific date but rather can simply ask about ‘Christmas of 2019’, and using the context-driven NLP approach, can receive results that anticipate and handle dates for holidays, seasons and events. What is a context-driven search?

Data-driven 67

Data-driven Business Intelligence Sales Analytics 67

Occam's Razor

MAY 27, 2015

Cookies are all we need! even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms. I'm sure you noticed I also mentioned Amazon app above. Cookies are all we need!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. The first thing you’ll want to do is to run your test for a long time with fixed experimental units, in our case cookies.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

JULY 24, 2008

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. cookies and the role that they play in any analytics done on the web. Why are cookies important? They are commonly called "Transient" and "Persistent" cookies.

Analytics 111

Analytics Key Performance Indicator Measurement Metrics 111

O'Reilly on Data

MARCH 22, 2019

It’s easy to think that users should be involved with these decisions, but that defeats the point: there are too many decisions, and giving permission each time an email is filed as spam would be much worse than clicking on a cookie notice for every website you visit.

Metadata 241

Metadata Advertising Insurance Modeling 241

IBM Big Data Hub

FEBRUARY 23, 2024

The company regularly monitors the activity of EEA residents, such as by using tracking cookies. Organizations can ensure that users see their policies by sharing privacy notices at the point of data collection. In that case, public notice is sufficient. The company processes personal data on behalf of controllers in the EEA.

Measurement 80

Measurement Risk Data Collection Data Processing 80

Smart Data Collective

JUNE 11, 2019

Cookie-cutter solutions don’t apply to consumers anymore. With increased notice before a breakdown occurs, you can secure an easy win for your company’s return on investment: you’ll be able to form a strategy around those maintenance intervals and costs without having any negative surprises.

Manufacturing 92

Manufacturing Analytics Big Data Data mining 92

Occam's Razor

APRIL 2, 2012

Actually, I should not say increasingly difficult, I should say almost impossible (cookies, uuids, privacy, government, et al). I believe that real solutions will come from the evolution of cookies, updating privacy policies, government decisions and evolving user habits. Even then it is hard, very hard. At least for now.

Modeling 152

Modeling Advertising Marketing Measurement 152

Occam's Razor

SEPTEMBER 4, 2012

You will notice very quickly, as I did, that this is not a "let's pimp headphones aggressively" app. You'll notice that along with the other two benefits above you are also collecting data about your customers (with permission). How unexpectedly delightful! Two clicks and ten seconds later, I'm in the app!

Marketing 144

Marketing Data mining Measurement Strategy 144

CIO Business Intelligence

MARCH 30, 2022

Companies too busy with the day-to-day might not notice that they’re missing these opportunities, says Ray Wang, principal analyst and founder at Constellation Research. Two weeks before Christmas, the CEO says, ‘We have to have more meat and more cookies. And they buy like hell,” he says. Order more, order more.

Machine Learning 144

Machine Learning Risk Testing Data-driven 144

Smart Data Collective

DECEMBER 18, 2020

If a different Google Analytics code has completely replaced your own code, then this would be noticeable by the fact that the platform will be reporting zero traffic on your account. Clean Traffic”, “Bot traffic”, “Cookie Manipulation”, “Spam”, and more). The Necessity of Security.

Analytics 83

Analytics Broadcasting Measurement Data Processing 83

Occam's Razor

APRIL 20, 2009

English Definition : The first time someone visits your site a first party persistent cookie is set in their browser. This cookie lasts any where from several months to several years. Each time that person visits your site that cookie identifies them as the same browser. Notice I said browser, not person. What did I miss?

Metrics 106

Metrics Key Performance Indicator Reporting Measurement 106

Occam's Razor

MAY 2, 2017

You’ll notice that I ask the five questions that help me identify the higher order bits related to the company. Yet, you won’t notice it in my KPIs. Not just PII, which we can’t track anyway, but the ability to use anonymous cookies for remarketing so on and so forth. Make tough choices. Newspapers: Tampa Bay Times.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

MARCH 10, 2015

Notice I said partial. :). With current web analytics tools, you track cookies. User-ID Override – one world with people, not cookies! This is were cookies die. For example, this Universal Analytics overview is about as exciting as an over-ripe banana. There is a partial excuse for this. They are: 1.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JUNE 11, 2014

There is, rightly, an insane obsession with Users rather than visits and cookies. Except that you've noticed that after million of dollars and trillions of hours being spent on this, there is almost no personalization on the web. Notice the area to the left of the review. And of course you'll notice the quizzes.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

SEPTEMBER 21, 2015

How could they, the Ninja in you has already noticed that there is no impact on the business above. You'll notice above that there are some numbers that are repeated multiple times. You'll notice that the scale is gone. Only 21% of the click ids matched to the provider's cookie pool. It is hidden.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

DECEMBER 9, 2013

If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. ads is 10%, the Average Order Value is $200, compare it to Google ads conversion rate of 4% and Average Order Value of $100, and notice that the Profit per Order from Yahoo!

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

AUGUST 11, 2015

Do notice the clever use of the filter (Social Source Referral Exact Yes) above. This report demonstrates the new amazing metrics in Google Analytics, thanks to Enhanced Ecommerce , and the new wonderful ability you have to understand the business outcomes delivered from all those cookies/visitors/users. Notice the red arrow above.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

NOVEMBER 15, 2010

It would show how many times in a given time period the same person (persistent cookie actually) visits the website. But notice that bottom, an astonishing 40% of the people visit the site more than 9 times a month! Or, When was the last time you saw the same person (cookie really). Notice above you go from $1.02

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 7, 2011

Update: Technical explanation via Cristina Chetroi: What happens is that when you access the site for the second keyword, the __utmz cookie gets updated with the new keyword, but, as the visit had already started when you accessed the website via the first keyword – the 1 visits gets attributed to that initial one - the first one.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

SEPTEMBER 20, 2010

When you get a email or a mobile campaign, and keep a close eye on the url window, you'll notice the click goes to your campaign solution provider and is then redirected to your site. Improperly coded redirects / vanity urls etc. Another silly issue that causes problems with direct traffic. That's one example of a redirect.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

AUGUST 28, 2017

Leveraging Machine Learning to algorithmically figure out where your ad should show by analyzing over 5,000 signals in real time for Every Single Human based on human-level understanding ( die cookies die! ), is riding a fast car. (To I hope you noticed I ended the above paragraph with a smiley. Beyond that, everything’s uncertain. :).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JANUARY 12, 2015

Third-party or first-party cookies anyone? Notice I did not say standard reports, those barely cross the bar of data puking. The world of digital analytics seems to be insanely complicated. And, yes, some of it is. And, are we tracking people, devices, web browsers or whoknowswhat? A lot less complicated. I said custom reports.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JUNE 28, 2011

Notice my immediate focus on Visitors. Cookie issues be dammed (use first party okay?), ; it requires some fine caressing of the data; it requires going beyond the standard report in Google Analytics. Here are some metrics I consider super awesome. Visitor Loyalty & Visitor Recency. this is the best we can do for now, use it!

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JULY 1, 2008

When people visit our stores, call our phone centers etc, and ring up at our registers they give us their credit card and their names etc but not, as an example, their unique persistent cookie id. When you purchase a something at a Circuit City store you will notice you get a long receipt. Quite sad, because it can be awesomely cool.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

OCTOBER 21, 2013

I've noticed some of our peer SEOs making strong recommendations to take action based on the keywords you are able to see beyond not provided. Non-individualized (not tied to visits/cookies/people) keyword performance data. But for now, it is there if you want to see it. Let me repeat a point. Crazy idea?

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

APRIL 5, 2010

You'll notice instantly that almost none of the data above is available in your web analytics tool. Web Analytics tools, even ones with lifetime visitor profiles, usually can't even stich together one person's clickstream behavior over the long term because of cookies and other data erosion issues.

Analytics 135

Analytics Marketing Measurement Metrics 135

Occam's Razor

SEPTEMBER 29, 2009

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). When you use it you'll notice that Target is #10, Babycenter is at #15 (with a 0.77% share which seems looooow!). What was it after?

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

SEPTEMBER 15, 2014

If anyone tells you that mobile analytics is hard, browsers are terrible, cookies are crumbling, phones use WAP (remember that?) You've looked at ecommerce already and noticed some ecommerce is there, but not enough. Everything. Tag your mobile website. I kid a little of course. Use blue ink. : ). So what else is going on?

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 24, 2009

Contest: Notice the metrics I have deliberately ignored: # of followers, # of retweets, @ mention count etc. it might be cute to put this into a PowerPoint slide for the HiPPO's who might like the Chinese fortune cookie messages for each metric group. Your strategy might be different.

Metrics 124

Metrics Analytics Measurement Strategy 124

The Unofficial Google Data Science Blog

JULY 31, 2016

Randomizing at the level of user (or cookie, which is often used as a proxy for a user) will ensure that each user sees the same interface every time she comes to the search page. and a mere 18% of groups having multiple observations per group, there is already a noticeable difference in the CI widths.

Experimentation 42

Experimentation Testing Measurement Metrics 42

Smart Data Collective

NOVEMBER 5, 2021

This means that it is noticed by consumers who are already interested in your products or services. Forget cookie-cutter designs. Organic search boosts revenue through conversions, and custom web development includes optimization for particular keywords.

Data-driven 118

Data-driven Big Data Optimization Risk 118

Smart Data Collective

MAY 27, 2021

Examples of online identifiers may include: IP & MAC addresses, cookies, radio frequency identification tags, etc. Additionally, the notice has to be provided “at collection”. Finally, GDPR defines “online identifiers” as part of personal data. Collection of sensitive personal data is subject to even more rules and regulations.

Data Strategy 131

Data Strategy Strategy Data Collection Big Data 131

Jet Global

OCTOBER 31, 2023

No matter how simple or complex the report you want to run, you will notice the difference in speed and efficiency. Cookies are required to submit forms on this website. Enable cookies. How insightsoftware is using cookies. You may wonder how we achieved such a significant performance improvement. Having trouble?

Reporting 52

Reporting Data Processing Dashboards Optimization 52

Jet Global

AUGUST 1, 2023

4 Things to Look for in a Business Intelligence Vendor : You’ve probably noticed there’s a dizzying array of Business Intelligence (BI) tools available for purchase. Cookies are required to submit forms on this website. Enable cookies. How insightsoftware is using cookies. and “How do I evaluate BI vendors in general?”

Analytics 52

Analytics Dashboards Business Intelligence Reporting 52

Jet Global

JULY 14, 2022

When an accountant or report notices a difference in these numbers, it may indicate fraud or a need to update your accounting records. For example, billing software will generate quotes, invoices, and contracts automatically, while also sending out notices to customers at specified timeframes. Enable cookies. Having trouble?

Finance 52

Finance Cost-Benefit Measurement Sales 52