Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), The people.

Measurement 119

Measurement Advertising Testing Marketing 119

Ontotext

NOVEMBER 2, 2023

The data itself is stored in a way that is not optimal for extracting insight. It can be accomplished at a fraction of the cost of what organizations spend each year supporting the vast industry of data integration workarounds. This is partly because integrating and moving data is not the only problem.

IT 69

IT Cost-Benefit Data-driven Technology 69

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. 46% of survey respondents in 2024 showed a preference for open source models.

Cost-Benefit 90

Cost-Benefit Modeling Manufacturing Interactive 90

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 141

Cost-Benefit Metrics Insurance Measurement 141

Cloudera

MARCH 2, 2022

Large user communities of analysts and developers benefit from Impala’s fast query execution, helping them get their work done more effectively. Hence, optimizing such operators for both performance and efficiency in analytical engines like Impala can be very beneficial. Analytical SQL workloads use aggregates and joins heavily.

Data Warehouse 92

Data Warehouse Optimization Analytics Sales 92

O'Reilly on Data

SEPTEMBER 15, 2020

AI Benefits and Stakeholders. AI is a field where value, in the form of outcomes and their resulting benefits, is created by machines exhibiting the ability to learn and “understand,” and to use the knowledge learned to carry out tasks or achieve goals. AI-generated benefits can be realized by defining and achieving appropriate goals.

Cost-Benefit 294

Cost-Benefit Advertising ROI Machine Learning 294

Cloudera

APRIL 26, 2023

These include data recovery service, quota management, node harvesting, optimizing TCO, and more. Not only does this deliver faster and richer data services that end users expect, but also enables IT teams to operate a well-oiled platform with benefits such as simpler management and improved security.

Cost-Benefit 65

Cost-Benefit Optimization Experimentation Machine Learning 65

IBM Big Data Hub

OCTOBER 20, 2023

These development platforms support collaboration between data science and engineering teams, which decreases costs by reducing redundant efforts and automating routine tasks, such as data duplication or extraction. AutoAI automates data preparation, model development, feature engineering and hyperparameter optimization.

Machine Learning 72

Machine Learning Manufacturing Cost-Benefit Deep Learning 72

CIO Business Intelligence

JUNE 6, 2023

The implication is that while some businesses are cutting costs and many tech companies are announcing layoffs, forward-looking enterprises are investing and collaborating with startups. For example, startups are likelier to have advanced devops practices that enable continuous deployments and feature experimentation.

Key Performance Indicator 104

Key Performance Indicator Cost-Benefit Enterprise Experimentation 104

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. On the right side of this marketing report format, you can dig deeper into relevant costs: per lead, per MQL, SQL and customer as well as total costs and net income of each metric. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Corinium

APRIL 25, 2019

For example, P&C insurance strives to understand its customers and households better through data, to provide better customer service and anticipate insurance needs, as well as accurately measure risks. Life insurance needs accurate data on consumer health, age and other metrics of risk. That’s the reward.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. All three challenges are important.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

AWS Big Data

JULY 26, 2023

Exploring the vector engine’s capabilities Built on OpenSearch Serverless, the vector engine inherits and benefits from its robust architecture. The vector engine’s compute capacity used for data ingestion, and search and query are measured in OpenSearch Compute Units (OCUs). The second is to initially provision a 0.5

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

AWS Big Data

NOVEMBER 14, 2023

With a combination of low-latency data streaming and analytics, they are able to understand and personalize the user experience via a seamlessly integrated, self-reliant system for experimentation and automated feedback. Real-time streaming data technologies are essential for digital transformation.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies. Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. The process that worked optimally for me was to send an email to 10 or so folks (a diverse set!). Benefits of Heuristic Evaluations.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. They are there to nudge your career in an optimal direction. Your company benefits because you are adding value in a new space, while accumulating new skills.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

OCTOBER 23, 2006

. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction. 6 Reporting is not Analysis. Your Choice?

Data-driven 117

Data-driven Metrics KPI Reporting 117

Domino Data Lab

AUGUST 26, 2019

When hyperparameters are also used for optimization and tuned for a specific dataset, they also impact predictive accuracy. Searching is a very general approach to solving or optimizing problems. I will continue using parameters (which are optimized during training) and hyperparameters (which are tuned via cross-validation).

Testing 79

Testing Modeling Machine Learning Metrics 79

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Economic Value (EcV) is the value of short and long-term revenue and cost savings. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

MAY 11, 2020

The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. And the cycle goes on.

Modeling 189

Modeling Advertising Recreation/Entertainment Metrics 189