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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 106
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CIOs rethink all-in cloud strategies

CIO Business Intelligence

Enough people are realizing that the cloud marketing spiel doesn’t necessarily match their reality.” The resulting infrastructure of choice — a combination of on-premises and hybrid-cloud platforms — will aim to reduce cost overruns, contain cloud chaos, and ensure adequate funding for generative AI projects.

Strategy 144
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Is it worth measuring software developer productivity? CIOs weigh in

CIO Business Intelligence

Most enterprises are committed to a digital strategy and looking for ways to improve the productivity of their workforce. This has spurred interest around understanding and measuring developer productivity, says Keith Mann, senior director, analyst, at Gartner.

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

Third, any commitment to a disruptive technology (including data-intensive and AI implementations) must start with a business strategy. I suggest that the simplest business strategy starts with answering three basic questions: What? Conduct market research. Choose the right development partner. Test and refine the chatbot.

Strategy 289
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How to build a successful product development strategy

IBM Big Data Hub

A finely tuned product development strategy is a holistic, cross-collaborative endeavor with the capacity to help any organization weather unforeseen events or market changes. Why is a strong product development strategy important? Consumers have access to more information than ever to compare products and brands.

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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

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How to build a successful procurement strategy

IBM Big Data Hub

A procurement strategy allows an organization to navigate an increasingly complex global supply chain, adapt swiftly to market fluctuations, and achieve cost optimization, operational efficiency and growth. A procurement strategy is not merely a series of steps for acquiring goods and services.