IBM Big Data Hub

FEBRUARY 19, 2024

The pandemic and its aftermath highlighted the importance of having a robust supply chain strategy , with many companies facing disruptions due to shortages in raw materials and fluctuations in customer demand. Here’s how companies are using different strategies to address supply chain management and meet their business goals.

Strategy 89

Strategy Management Forecasting Cost-Benefit 89

Smart Data Collective

JANUARY 19, 2023

Are you looking for a way to reduce the cost of your development efforts? The cost savings associated with DevOps on the cloud are significant. By leveraging existing cloud-based services, businesses can save time and money by avoiding costly IT overhead costs like maintenance, licensing fees, and server infrastructure setup.

Optimization 114

Optimization Cost-Benefit Software Measurement 114

CIO Business Intelligence

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 144

Marketing IT Cost-Benefit Enterprise 144

IBM Big Data Hub

DECEMBER 18, 2023

In today’s business environment, regardless of the product or service, leaders must develop a well-honed business strategy. A successful business strategy must clearly define an organization’s objectives, decision-making processes and long-term business goals. Facilitate long-term planning as the organization grows.

Strategy 76

Strategy Cost-Benefit Consulting Marketing 76

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Cost-effective method.

Data-driven 136

Data-driven Marketing Cost-Benefit Big Data 136

CIO Business Intelligence

JANUARY 24, 2024

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

Data Strategy 135

Data Strategy Strategy Unstructured Data Data Governance 135

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. AI is essential for scaling end-to-end personalization.

Marketing 119

Marketing Sales Advertising Strategy 119

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

Data-driven 99

Data-driven Marketing Advertising Big Data 99

IBM Big Data Hub

DECEMBER 13, 2023

A procurement strategy allows an organization to navigate an increasingly complex global supply chain, adapt swiftly to market fluctuations, and achieve cost optimization, operational efficiency and growth. A procurement strategy is not merely a series of steps for acquiring goods and services.

Strategy 74

Strategy Cost-Benefit Key Performance Indicator Consulting 74

Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Machine Learning 116

Machine Learning ROI Marketing Cost-Benefit 116

IBM Big Data Hub

MARCH 29, 2024

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Organizations that succeed at customer retention will benefit by encouraging customer loyalty. Some of the steps to building an effective customer retention strategy are: 1.

Strategy 66

Strategy Cost-Benefit Key Performance Indicator Marketing 66

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. These advanced solutions, such as artificial intelligence (AI), could optimize your workflow, leading to increased sales and revenue.

Marketing 90

Marketing Cost-Benefit Optimization Sales 90

CIO Business Intelligence

JUNE 9, 2023

Such is the case with a data management strategy. Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. Without it, organizations incur a significant opportunity cost.

Strategy 111

Strategy Management Key Performance Indicator ROI 111

datapine

MAY 2, 2023

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. These applications are designed to benefit logistics and shipping companies alike. Did you know?

Big Data 275

Big Data Cost-Benefit Internet of Things Optimization 275

Smart Data Collective

JULY 20, 2022

A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Only 32% of executives have officially laid out a data strategy to drive their organization. This illustrates the benefits of combining big data and lean thinking.

Data-driven 124

Data-driven Optimization Big Data Data Strategy 124

CIO Business Intelligence

FEBRUARY 1, 2023

As organizations of all stripes continue their migration to the cloud, they are coming face to face with sometimes perplexing cost issues, forcing them to think hard about how best to optimize workloads, what to migrate, and who exactly is responsible for what. Lacking a clear strategy determined by business objectives.

Optimization 110

Optimization Cost-Benefit Consulting Strategy 110

Smart Data Collective

SEPTEMBER 29, 2022

There are a number of benefits of using it to your company’s advantage. A growing number of companies have leveraged big data to cut costs, improve customer engagement, have better compliance rates and earn solid brand reputations. The benefits of big data cannot be overstated. Using OCR: the benefits for your business.

Data-driven 135

Data-driven Data Quality Optimization Insurance 135

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

CIO Business Intelligence

NOVEMBER 18, 2022

But when not managed strategically in the long run, cloud spending can quickly escalate and impact margins, cost of goods sold (COGS), and cost of revenue (COR). To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps).

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 76

Marketing Management Optimization Cost-Benefit 76

Smart Data Collective

DECEMBER 15, 2021

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. Improved Marketing Campaigns. Increased Customer Growth.

ROI 117

ROI Marketing Data Analytics Analytics 117

CIO Business Intelligence

JUNE 26, 2023

billion to help enterprises optimize their IT expenditure, particularly cloud costs, as they try to navigate uncertain macroeconomic conditions. While ApptioOne can be used by enterprises to manage hybrid cloud, Apptio Cloudability can be used to monitor public cloud spending and expenditure optimization.

Optimization 67

Optimization Cost-Benefit IT Consulting 67

CIO Business Intelligence

OCTOBER 16, 2023

At Huawei’s cloud data center in Langfang, the AI-based iCooling solution automatically optimizes energy efficiency, reducing the Power Usage Effectiveness (PUE) by 8% to 15%. Using Huawei’s Cloud Astro low-code platform, they’ve developed new marketing cloud map and production scheduling apps in just nine days.

Manufacturing 132

Manufacturing Strategy Cost-Benefit IoT 132

Smart Data Collective

JUNE 8, 2021

They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable. How is AI Changing PPC Marketing?

Marketing 121

Marketing Advertising Cost-Benefit Data mining 121

Smart Data Collective

APRIL 13, 2021

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. If you’re looking for other AI conversational marketing platforms besides Conversica, then this guide is for you. Image source: Exceed.ai. How Exceed.ai The Exceed.ai

Marketing 130

Marketing Sales Cost-Benefit Optimization 130

O'Reilly on Data

JULY 28, 2020

In this article, we turn our attention to the process itself: how do you bring a product to market? If this sounds fanciful, it’s not hard to find AI systems that took inappropriate actions because they optimized a poorly thought-out metric. If you’re an AI product manager (or about to become one), that’s what you’re signing up for.

Marketing 362

Marketing Experimentation Metrics Testing 362

IBM Big Data Hub

JUNE 20, 2023

Here’s what you need to know in order to build a successful strategy. The following are the six stages of asset lifecycle management: Planning: In the first stage of the asset lifecycle, stakeholders assess the need for the asset, its projected value to the organization and its overall cost. What is an asset?

Strategy 79

Strategy Management Cost-Benefit IoT 79

IBM Big Data Hub

OCTOBER 13, 2023

Keeping up with the volatility of the market is no easy task. Specifically, organizations that can implement more continuously aware, dynamic, and automated inventory management systems create a significant competitive advantage to increase market share.

Marketing 75

Marketing Cost-Benefit Optimization Digital Transformation 75

O'Reilly on Data

APRIL 23, 2024

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. But this kind of virtuous rising tide rent, which benefits everyone, doesn’t last. It’s not our data.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

Smart Data Collective

OCTOBER 6, 2023

Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are a number of huge benefits of using data analytics to identify seasonal trends.

Management 116

Management Analytics Predictive Analytics Cost-Benefit 116

Smart Data Collective

DECEMBER 22, 2021

More video messaging services are dependent on data analytics, as the analytics in video market is growing over 20% a year. This is important, because there are a lot of benefits of cloud computing based video streaming. Nvidia talked about some of the benefits that AI has created for video conferencing.

Optimization 113

Optimization Cost-Benefit Technology Strategy 113

Cloudera

DECEMBER 20, 2022

In that sense, access to the auction is more conservative and can lead to inefficiencies in the use of assets, as some of the energy produced may be discarded if it is not saleable in the intraday market. With the right insights, energy production from renewable assets can be optimized and better predict the future of supply and demand.

Optimization 79

Optimization Data Analytics Analytics Cost-Benefit 79

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 81

Big Data ROI Marketing Advertising 81

IBM Big Data Hub

NOVEMBER 30, 2023

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

Strategy 70

Strategy Cost-Benefit Consulting Data-driven 70

CIO Business Intelligence

JULY 31, 2023

For those companies operating on a calendar year, the end of summer signals the start of annual planning and the mad dash to prepare their IT strategies. Your answers will lay the foundation for your strategy and highlight where your story needs work if you want to avoid fire drills in the eleventh hour. How much will it cost?

Strategy 97

Strategy IT Cost-Benefit Finance 97

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. However, AI is arguably even more important. SidesMedia.

Marketing 121

Marketing Data-driven Cost-Benefit ROI 121

datapine

APRIL 12, 2023

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities.

Sales 176

Sales KPI Metrics Cost-Benefit 176