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Customer Analytics and AI: Better Together

DataRobot

Companies are always looking for better strategies for reaching customers—to deliver better services, products, and value. These days, most seem to understand the importance of AI-driven decision-making for their businesses. But many struggle to turn the data they collect into true, actionable insights that can increase ROI.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Do you know what motivates your customers?

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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

This landscape is one that presents opportunities for a modern data-driven organization to thrive. At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. Data Strategy. Data and decision culture.

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes.

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Data-Driven Guide To Growing SaaS Business Traffic Through SEO

Smart Data Collective

Big data is redefining the world of marketing. A growing number of SaaS companies are looking for ways to use big data to get more value from leads and business opportunities. One of the ways businesses can rely more on big data is with SEO. Big Data is Driving More Value to SEO. You follow their advice carefully.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)