AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?

Data Strategy 92

Data Strategy Strategy B2B Data-driven 92

Srividya Sridharan

SEPTEMBER 5, 2019

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

Data Strategy 81

Data Strategy Strategy Predictive Analytics Customer Analytics 81

Srividya Sridharan

SEPTEMBER 3, 2020

And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets.

Data Strategy 108

Data Strategy Strategy Uncertainty Marketing 108

Srividya Sridharan

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

Srividya Sridharan

SEPTEMBER 3, 2020

And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets.

Data Strategy 40

Data Strategy Strategy Uncertainty Marketing 40

Cloudera

AUGUST 6, 2021

At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. .

Data-driven 104

Data-driven B2B Data Strategy Strategy 104