article thumbnail

Announcing the 2013 Customer Analytics & Measurement Survey

Srividya Sridharan

This year, I […].

article thumbnail

How to use cohort analysis?

Aryng

Cohort analysis is a technique used in several analytical methodologies, including customer analytics, for dividing users into groups with common characteristics. Cohort analysis is used to measure engagement of users over a specific period of time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Businesses worldwide, especially SaaS businesses, have discovered that smart, measurable content marketing is the key to achieving their business goals. Analytics tools have goal tracking sections that help you define your goals and identify what you need to do to achieve such goals. How can analytics improve your content marketing?

Marketing 130
article thumbnail

CCaaS is a Vital Tool for Managing Customer Analytics

Smart Data Collective

One of the most important reasons companies are investing in analytics technology is to improve their understanding of their customers. Companies are expected to spend over $24 billion on customers analytics technology by 2025. The benefits of analytics to understand the customer journey cannot be overstated.

article thumbnail

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

A properly set framework will ensure quality, timeliness, scalability, consistency, and industrialization in measuring and driving the return on investment. Measure user adoption and engagement metrics to not just understand products take-up, but also to enhance the overall product propositions. What differentiates Fractal Analytics?

Insurance 250
article thumbnail

AI and Analytics Importance in Automotive Industry

Smart Data Collective

It’s invaluable in the production process as it can detect if a car part is fitted incorrectly, as well as assess how safe the vehicle is and suggest required measures to make it safer. For example, it can automate the QC process to identify defects and do it as quick as possible to avoid faulty products from reaching customers.

article thumbnail

Huge Benefits of Business Intelligence for Your Company

Smart Data Collective

It will also provide insight into the many different types of reports that you can create with analytics software. Types of Reports: 1) Dashboard: These customized analytical tools provide an overview that displays vital information about a particular function or process in real-time. What is the ROI of BI Solutions in 2022?