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Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

Simple, do A then B and you're done. of age is the wisdom of realizing how much you don't know. Suddenly you don't have concrete answers because you realize: 1. You usually lack all the information you need and 2. So you start answering questions like "What is two plus two?"

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This Structure has Novel Features which are of Considerable Business Interest

Peter James Thomas

In my experience, Structured Reporting Frameworks are much misunderstood. There had been no sign, but maybe his gut had told him that bad things were coming. And, she decided most pertinent of all, what exactly just happened and why? ” “Sure Jane, how about you?” ” “Good Luuk, good thank you.

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CIO Kristie Grinnell on creating a culture of transformation

CIO Business Intelligence

Kristie Grinnell, SVP and CIO of DXC Technology, is an award-winning global executive known for her success in leading large-scale strategic transformations while remaining a calm, decisive, and supportive presence for her team, even when the heat is on. You can’t drive transformation without people.”

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In this post, my hope is to both enrich your consideration set and encourage the breadth of your goals. Improve the Bounce Rate of your top 10 landing pages by 50%.

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Standout Insights from Season 1 of Data Radicals

Alation

But as we count down the days until season two, I want to share with you some of our team’s favorite moments from season one. And clearly, that wouldn’t have resulted in a positive breakfast experience for their customers. If they’d been asked, they would have said, “No, we don’t work with data within our roles.”

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Neither of which has stopped Gurus and Masters and Agency High Priests from trumpeting here's the next thing directly from Lord Krishna that will solve all your problems. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling.

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

Hence every once in a while I flip the tables and ask you for challenges you are facing. It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). This past Monday I asked for your questions and you were kind enough to share some awesome questions.