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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

Commerce is a complex journey in which the moment of truth—conversion—takes place. This reality means that every brand in every industry with every business model needs to optimize the commerce experience, and thus the customer experience , to drive conversion rates and revenues. But the paradigm has shifted.

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4 core AI principles that fuel transformation success

CIO Business Intelligence

New projects can elicit a sense of trepidation from employees, and the overall culture into which change is introduced will reflect how that wariness is expressed and handled. This should start with commitment from the top to new ways of working, and an investment in skills, processes, and dedicated positions to scale agile behaviors.

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Conversational AI use cases for enterprises

IBM Big Data Hub

NLP translates the user’s words into machine actions, enabling machines to understand and respond to customer inquiries accurately. This sophisticated foundation propels conversational AI from a futuristic concept to a practical solution. Today, people don’t just prefer instant communication; they expect it.

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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. One of the biggest trends pertains to personalization.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking.

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The journey to a mature asset management system

IBM Big Data Hub

This blog series discusses the complex tasks energy utility companies face as they shift to holistic grid asset management to manage through the energy transition. The asset management maturity journey Utility companies can view the evolution of asset management as a journey to a level of asset management excellence.

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5 key metrics for IT success

CIO Business Intelligence

Most companies think of failure as something they want to avoid, but really fast-changing organizations understand failures as a step towards success.” Avila says it’s also important to understand that that the rate-of-change metric doesn’t only live within the IT department — it also informs business leaders. Here they are.

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