Are product managers chief executives of their product? It depends.
CIO Business Intelligence
NOVEMBER 15, 2022
We cite focus groups and usage reports and case studies and A/B tests and card sorting. In these cases, we turn to the trust we’ve developed with our coworkers. Whatever the outcome — an upgrade cycle is stalling; customer-acquisition costs are spiking; freemium customers aren’t converting to premium ones — you own it.
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