CIO Business Intelligence

APRIL 28, 2022

Unilever used GreenToken, a blockchain technology product from SAP, to determine what percentage of its palm oil purchases came from sustainable origins, says Florian Roth, SAP chief digital and information officer. Other SEC timelines are also going to pressure companies, Herman says.

Measurement 97

Measurement Reporting Data-driven Manufacturing 97

CIO Business Intelligence

OCTOBER 24, 2023

The VMware Zero Carbon Committed Initiative is an example of such radical collaboration in action, not just with partners, but customers and their end users as well. One of the six shared traits of Green Giant companies is their adherence to a new behavioral contract, which includes radical collaboration. We need you to lead.

Cost-Benefit 100

Cost-Benefit Strategy Advertising Risk 100

Occam's Razor

APRIL 15, 2019

When you do that much stuff, and you can measure almost everything… The result is that our ecosystem of data people are returning a lot more negative data when measuring performance of Marketing, Sales, User Experience and Customer Service. Joyous outcomes for you, your company, and your company's customers. Paul Polman.

Measurement 79

Measurement Strategy Data Processing Uncertainty 79

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Or, customize the layout of the car (boo BMW boo!)? They are all things I love and have repeatedly asked you to care for. Just do it.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

APRIL 8, 2013

Run a survey, or look at what else they do, or examine customer feedback, or simply pick up the phone. What makes your most loyal customers different from the rest? That’s because they require you to have a deep understanding of your customers. In the Lean Startup world, this is called customer development. But they are.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? other stores/brands).

Marketing 150

Marketing Strategy Sales IT 150

CIO Business Intelligence

DECEMBER 6, 2023

The 30,000-employee company manufactures fiber-based and recycled paper packaging for large clients, including Amazon, Unilever, and Nestle, at more than 300 manufacturing sites globally, primarily in Europe, though the company has a facility in Atlanta as well.

Manufacturing 78

Manufacturing Data Lake Digital Transformation Machine Learning 78

CIO Business Intelligence

MARCH 30, 2022

Enterprise data management vendor Informatica has released the first industry-specific version of its Intelligent Data Management Cloud (IDMC) for retail customers. Customized to augment data and analytics for retail.

Management 90

Management IT Machine Learning Dashboards 90

CIO Business Intelligence

JUNE 2, 2023

And with the expansion and consumer popularization of AI fueled by recent advances such as ChatGPT, Expedia’s extensive use of analytics and machine learning to fuel that personalization strategy should enable the company to help evolve the travel industry, even as its pool of customers and partners grows, says Murthy. “AI

Digital Transformation 94

Digital Transformation B2B Machine Learning Data-driven 94

Occam's Razor

NOVEMBER 2, 2015

Their email marketing programs are, literally, leaving money and customer love on the table. If you step away from the mirror and give my business framework a thought, it is all about our customer and not us. B2B companies usually don't consider customer intent. The customized YouTube page is a nice touch.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167